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emgt 210科技创业    学分:3

This is an undergraduate course aimed to provide an overview of how to manage and market high-tech products and services in established companies and in engineering start-ups. The topics include strategy, corporate culture, partnership and alliance, R&D, high-tech customers, product development and management, distribution and pricing, advertising and promotion, e-commerce, and social, ethical and regulatory issues in high-tech business.












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